How Employer Branding Attracts Top Fintech Talent

Attracting the right candidates starts with clarity and consistency in how you present your company’s values, culture, and vision. Think of your employer brand like your company’s handshake - it’s the first impression, and it sets the tone for everything that follows.

Why Employer Branding Matters

Employer branding is how your company is perceived by both employees and jobseekers. It’s the story you tell ( and the reputation you build ) around your values, culture, and work environment.

According to Forbes, building a strong employer brand that aligns with employees’ personal values helps attract more qualified candidates and build a future-ready workforce.

At Evotym, we’ve seen that a strong employer brand strengthens hiring, improves engagement, and supports long-term business growth.

The Key Benefits of Employer Branding

Think of employer branding like seasoning in a recipe - it’s not always visible, but it changes the entire flavour of how your company is experienced. When it’s right, everything works better - from hiring and retention to performance and perception.

Employer branding isn’t just a nice-to-have. It’s a strategic advantage. Here’s why:

1. Attracting Qualified Talent

A strong employer brand sparks interest and builds trust before a role is even open. When candidates see a culture that aligns with their values, they’re more motivated to apply.

2. Increasing Retention

A clearly defined and positive employer brand helps foster belonging and pride, resulting in lower turnover and higher loyalty.

3. Boosting Motivation and Performance

Engaged employees are more productive and innovative. Branding initiatives that celebrate achievements and values strengthen performance company-wide.

4. Gaining a Competitive Edge

Especially in fast-moving sectors like Fintech, Web3, or iGaming, standing out as an employer of choice helps you secure top talent before your competitors do.

5. Safeguarding Your Reputation

According to CareerArc, 64% of people have stopped buying from a brand after hearing it treats employees poorly. Employer branding directly impacts not just hiring - but customer loyalty.

6. Strengthening Customer Perception

The way you treat candidates and employees affects how your brand is perceived in the market — even by people who aren’t actively job hunting.

7. Enhancing Organizational Performance

As The Branding Journal notes, investing in employer branding strengthens internal cohesion, boosts team performance, and drives overall business success.

Real-World Data: Why It Works

• 92% of people would consider changing jobs for a company with an excellent reputation ( Forbes )
• 76% of candidates want to understand company culture and values before accepting a job. ( Harvard Business Review )

These stats highlight a clear trend: your employer brand isn’t just about visibility - it’s about impact. When 9 out of 10 candidates are willing to switch jobs for a stronger brand reputation, the stakes become clear. Candidates are doing their homework, comparing cultures, and assessing values before making career moves.

For founders and HR leaders aiming to scale, building a strong brand isn’t just a nice-to-have. It’s a strategic investment in your company’s growth, trust, and long-term performance.

How to Build a Strong Employer Brand

Building your employer brand isn’t a one-time campaign - it’s like tending a garden. With care, consistency, and the right environment, it grows into something that not only attracts, but nurtures the people you want to keep around.

You don’t need a massive budget to get started, but building a meaningful employer brand does require clarity, consistency, and long-term commitment. Here’s what we recommend at Evotym:

Leverage Social Media

Go beyond job posts. Use LinkedIn, Instagram, and Telegram to show your company in action - team dynamics, celebrations, team-building moments, workspaces, and even daily rituals. Behind-the-scenes content makes your company feel more human and relatable, especially to younger, mission-driven candidates.

Turn Employees Into Ambassadors

Your team is your best marketing channel. Encourage them to share honest stories on social media platforms, and in casual content. Recognize their voice in your communications - whether through spotlight interviews, employee takeover days on social media, or sharing their onboarding journeys. Hearing it from someone who’s actually lived it - that’s what sticks. A teammate’s story can often speak louder than any polished pitch.

Share Authentic Stories

Share real moments that show what it’s like to work with you - not just what you say your values are. That could mean blog posts featuring your team, unpolished behind-the-scenes clips, or day-in-the-life content. Authenticity builds trust - and trust drives applications.

Create a Smooth Candidate Experience

From the first interaction to the final offer, every step of your recruitment process reflects your culture. Craft thoughtful job descriptions, give timely and respectful feedback, and personalize communication. Candidates remember how they were treated - and that experience directly feeds your brand’s reputation.

Want to improve your candidate experience today? Read our latest article about how to Build a Better Fintech Team – Start With People

Final Thoughts

In a world where talent can choose their next move like browsing through a streaming service, your employer brand is the trailer - it needs to capture attention, spark curiosity, and promise a rewarding journey. It’s not just about being seen, it’s about being remembered for the right reasons.

At Evotym, we believe great hiring starts with great storytelling. Let’s help you build a brand people believe in - from the inside out.